A worrying trend arising among young folk getting drawn to the Trump campaign–is not so unexpected. Essentially what’s going on is a psychological parallel to so-called *prosperity Christianity*: The superstitious idea that a magical mediator will somehow transmit money to you, and will protect you from harm. And…there are deeper drives taking over, here…
Some candidates will appeal to reason; but some, *especially Trump*, have the instinctive ability to appeal to the unconscious mind. For awhile, Romney had a similar appeal, for some. Trump chants, over and over: “Me–billions!” Both Trump and Romney symbolize gold, money, wealth, which is, in the minds of the entranced, the magic key to being liked, to being gainfully employed or simply free from financial worry. And it equates with power, which provides safety. I do not use the word *magic* lightly. *Magical thinking* (it’s an expression–no real thinking is involved) leads worried young people, anxious about their future in a highly competitive world, to fixate on a Trump or a Romney. Trump has more appeal to youth than Romney–he’s not a cold snob, like Romney; Trump is ejaculating energy, and adolescent brashness.
Romney doesn’t know the full magical chant. Magic only works in the psychological sense–but the subconscious mind is where real political power is. Decrypted, Trump’s magic words are always the same:
“Danger is here but I am strength, winning strength! Enemies, outsiders, defeat them! We allies, insiders! Me–billions! I am Money! I am Gold! I am Power! Taking more power! More money! Gold! Sex! Gold! Sex! Rise, rise! Us! Them! Us! Them! Money protects! Gold! Freedom! Power! Money! Danger–stop danger! Strength, the strength to take! Gold! Trust! Trust Gold! Trust power! I have power! Gold! Me, billions! Behold…GOLD!” This is not satire–*I mean this literally*. This really truly is what he’s doing–without consciously thinking it through. He learned the chant long ago…
Us, them–yes that’s an appeal to unconscious racism. Threatened people, worried about their future, look for scapegoats; xenophobic instinct arises. They are afraid of the future–of poverty, of competition for money. “Us! Them! Me, Gold, Me, Behold, billions–behold, Gold!” These magic words protect against threats…the threats of not finding a job, even the threat of terrorism–which are real threats, real problems. But he doesn’t need real solutions. All he needs is to repeat the chant, over and over, convincingly. And the subconscious responds. The words shift a little but the import, the meaning, is always the same; the same litany couched in other terms:
“I am Money! I am Gold! I am Power! Taking more power! More money! Gold! Sex! Gold! Sex! Rise, rise! Us! I have power, I have Gold! Gold protects! Me, billions! Behold…GOLD!”
Many people, those who have no real self knowledge, never question, when certain parts of their back-brains are stimulated. They simply follow the loudly bleating golden calf.
Follow the bleater.