Posts Tagged: IKEA


20
Sep 16

IKEA: ENDLESS RAT-MAZE OF MULTINATIONAL GREED

We were lost, today, in the Greed-Maze of Corporate Retail–an Ikea store. The size and proportions of a Babylonian temple…Display after brightly colored display, dispirited, zombie-eyed underpaid employees occasionally glimpsed. A powerful chemistry-set smell about the place. Phthalates, polyurethane, and their toxic compadres, as we’re shunted through room after room, no escape except if the place is on fire and the emergency exit is hard to find too. A lady who sounds like she is thinking, “I”m in Hell” speaks over the loudspeaker about a special Ikea bargain, what a great Family Opportunity it is. I see a young couple with two small children smilingly looking over furniture for their home, their children clambering on it, rolling in neurotoxic carcinogenic fire retardants…

The shunting of people, the funneling of people, through the gigantic corporate maze, making sure the consumer rat gets every last possible prodding for the desired response–relentlessly funneled as per the authentic map, below, of one floor of Ikea: A discount store we’re drawn to because they clothe the slightly-lower prices as a bargain even as they pass along some of the labor of construction to us–we construct the furniture ourselves at home, and save them a great deal of money…