To make billions, market a thing as its opposite

When they market smartphones, they suggest, in the ads, that they allow you to connect with life, with the world, where you couldn’t have before; you never have to be disconnected from “the world”, they say, if you buy these things. I see people using them constantly, on street corners, in parks, in stores, around their children. I never saw more disconnected people.

But marketing something as its opposite is an American tradition.

Yes I’m on a computer now. But going out in the world, one should have a relationship to the world, or one shrivels inside.

Comments are closed.